Oppo Puts New Flagship at €1,799, Just €200 Under Foldable

Oppo has set the European price for its Find X10 Pro Max at €1,799, a figure that places the straight-screen device just €200 below Samsung’s Galaxy Z Fold 8. The pricing strategy has drawn immediate scrutiny from tech reviewers and consumers alike, who note that the cost rivals top-tier competitors that offer foldable designs or different operating systems.

A 9to5Google writer, who tested the phone over several weeks, described the hardware as impressive. The Android device runs on a MediaTek processor and was praised for its camera quality, performance, and battery life. The reviewer stated that buyers would be satisfied with the phone’s capabilities if not for the high price tag, calling the cost for a non-foldable handset hard to believe.

The €1,799 price point mirrors the cost of the latest iPhone 18 Pro Max in the region. Users on Reddit quickly pointed out this parity, noting that a straight-edged phone now costs the same as Apple’s flagship. Some commenters also highlighted that prices in certain regions appear disproportionately high compared to other markets, adding to the sense of overpricing.

The writer did not assign full blame to Oppo for the high cost. Samsung’s Galaxy S26 Ultra, a comparable Android flagship, is priced at €1,769 in Europe, which is only €30 less than the Oppo model. Xiaomi is also rumored to face similar pricing challenges for its next European release. The article attributed the rising costs to industry-wide trends driven by AI companies, a phenomenon some have termed “RAMageddon.”

Older models are looking like better deals by comparison. The Find X9 Ultra, released the previous year, can still be purchased for less money and offers more memory and a larger battery in European configurations. The Find X9 Pro is currently available for roughly €1,000, making it a significantly cheaper alternative for shoppers who do not need the absolute latest features. The reviewer personally preferred the previous generation models, suggesting the Find X9 Pro is the better value for most consumers.

Some UK buyers have reported finding promotional offers that lower the effective cost of the Find X10 Pro Max. However, the article noted that these deals do not change the base price, which remains exceptionally high in a market where flagship costs have already climbed. The price gap between the new device and last year’s models is now large enough to influence purchase decisions for many European buyers.

The Find X10 Pro Max launches into a crowded market where consumers are increasingly sensitive to value. With the Galaxy Z Fold 8 at €1,999 and the Galaxy S26 Ultra at €1,769, Oppo’s new flagship sits in a tight price band. The company has positioned the device as a premium Android option, but the €1,799 price tag may require buyers to weigh the latest hardware against the strong performance of last year’s cheaper models.