Jay-Z Set for 2027 Super Bowl Halftime
The rapper will perform at SoFi Stadium in February, marking a milestone in his three-decade career.
By Sakura Novak ·
128.2 million viewers tuned in to last year's Super Bowl Halftime Show, a figure that sets the baseline for the next act. Jay-Z will headline the Apple Music Super Bowl LXI Halftime Show on Feb. 14, 2027. The performance is scheduled for SoFi Stadium in Inglewood, California, marking the first time the rapper will occupy the center stage of the event.
The announcement follows a year of anniversary celebrations under the banner 'Jay-Z 30.' The artist opened the commemorative run as a headliner at the Roots Picnic in late May. He then played three sold-out shows at Yankee Stadium in July to mark the 25th and 30th anniversaries of his albums 'The Blueprint' and 'Reasonable Doubt.'
The anniversary tour expanded internationally with dates in Paris and London. Jay-Z also appeared in the eight-part docuseries 'Jay-Z in 8,' produced in collaboration with Rick Rubin. The series examined hits and lesser-known tracks from his catalog. He concluded the global tour last weekend at SoFi Stadium. Two nights of performances featured guest appearances by Scarface, DJ Khaled, John Legend, Blue Ivy Carter, Dr. Dre, Snoop Dogg, and Too Short.
Jay-Z addressed the milestone in a statement. 'From Reasonable Doubt to standing on the Super Bowl Halftime stage, this has been a journey,' he said. 'Thirty years of music, work, and culture on the world's biggest stage. This run continues to be a dream come true.'
NFL Commissioner Roger Goodell confirmed the agreement with Roc Nation to produce the show. 'When we first reached an agreement with Roc Nation to produce the show, I had just one request: that Jay-Z take the stage himself one day, whenever the moment felt right to him,' Goodell said. He expressed excitement for fans to witness the artist's cultural impact.
Oliver Schusser, Apple's Vice President of Music and International Content, noted the company's recent collaboration with the rapper. 'We've had the privilege of working closely with him these last few years to bring some of the world's most exciting and prolific artists to the Super Bowl Halftime Show stage,' Schusser said. He added that the team is thrilled Jay-Z will take the stage himself this year.
Roc Nation will executive produce the event, with Hamish Hamilton serving as director. The broadcast will air on ESPN, ABC, and Disney+. Mobile viewers can watch on NFL+. Spanish-language coverage will be available on ESPN Deportes, Disney+, and Univision.
The previous halftime performance was delivered by Bad Bunny. That show reached an average of 128.2 million viewers. This number exceeded the 124.9 million average viewers for the Super Bowl game itself. It fell short of the 133.5 million viewers reached by Kendrick Lamar in 2025. Usher holds the record for the most viewers from a 2024 performance. Bad Bunny's show won seven Emmy Awards, including for directing and musical direction. Recent past performers have included Rihanna, the Weeknd, and a collective featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Lamar, 50 Cent, and Anderson .Paak.
